A long shot of the new window display in Ashford, Kent for Fiorelli of their new Hampton Cream and Wild Mint bags that I merchandised yesterday!
A clean, simple window to attract customers is what is best for this store to match the boutique theme throughout the shop floor. With an added POP of colour through the props, supplied by the Ashford Designer Outlet, it allows the stores window to be a potential hotspot and increase foot floor whilst customers walk throughout the centre. To accompany this I’ve opted to make a change to the fixtures by standing the boxes on their side, rather than laid down, to increase a better sightline.
I’ve followed through with proportional merchandising by picking both floral and plain product styles - enabling us to attract a diverse customer market which may optimise potential sales by showing how we can differentiate for each individual customers particular taste.
Check out the Fierce Grace merchandise on our super women, Nastasha and Paula rockin it good.
Vests and Tee's are available in the studio people!
We were delighted to recently share the launch of our new Loyalty Programme - something we'd been wanting to do for a long time. At last, a chance to show our most loyal visitors how much they mean to us - thank you all for your enending support!
For anyone unfamiliar with the programme, it's super simple: just download the Stamp Me app (it's free and works on both iPhone and Android devices), sign up to Ol Pejeta's Loyalty Programme and then every time you visit, start clocking points for your rewards! There's lots to look forward to. Just let us know if you have any questions, and we'll help you out however we can.